If you felt a little cheated last Christmas due to the Covid restrictions why not go all out for Christmas in July this year! Saturday the 17th of July is just around the corner. Experience all the mystery and wonder that surround this annual event, immerse yourself in the excitement of the winter feel, drink hoteggnog in your cosy warm coats perhaps around a fire with your loved ones and get into the "Christmas spirit" this July!
Order your high quality glass baubles, beads and angels now! Your heirloom will be also ready to hang on the 1st of December, which is known as the traditional date for setting up the Christmas tree! Avoid post delays during the Christmas rush and order now!
Christmas in July is centred around Christmas-themed activities and entertainment, including small gatherings and seasonal music. How did Christmas in July come about? We did a littleresearch and……. according to legend, Christmas in July began as a celebration in the year 1933 at a summer camp in Keystone, Brevard, N.C. when they decided to dedicate two days to the holiday—complete with cotton fake snow, a decked-out tree, a gift exchange, and obviously…. Santa! When we further extended our search, we found that in 1892 a French opera rehearsed with a group of children a Christmas song in July, to which a character responded: "When you sing Christmas in July, you rush the season." It is a translation of the French: "vous chantez Noël en juillet... c'est s'y prendre à l'avance.
A little more digging and we discovered that the term, if not the exact concept, was given national attention after the release of the Hollywood movie comedy Christmas in July in 1940. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbours, and proposes marriage to his girlfriend.
Further on and we find that in 1942, the Calvary Baptist Churchin Washington, D.C. celebrated Christmas in July with carols and the sermon "Christmas Presents in July". They repeated it in 1943, with a Christmas tree covered with donations. The pastor explained that the special service was patterned after a program held each summer at his former church in Philadelphia, when the congregation would present Christmas gifts early to give ample time for their distribution to missions worldwide. It became an annual event, and in 1945, the service began to be broadcast over local radio. The U.S. Post Office and U.S. Army and Navy, in conjunction with the American advertising and greeting card industries, threw a Christmas in July luncheon in New York in 1944 to promote an early Christmas mailing campaign for service men overseas during World War II. The luncheon was repeated in 1945.
We hope you enjoyed this information and hope you enjoy our next blog and your Christmas in July!